Snug as a Bug in a Bar Room Rug

French bar rugs are joies de typographie. These adverts for liquor and wine soaked up the cocktail of many a bar room stalwart. These are details from a couple that I happened to salvage some time ago. They are wonderfully woven reminders of drinking culture.

Un soir, l’âme du vin chantait dans les bouteilles:
«Homme, vers toi je pousse, ô cher déshérité,
Sous ma prison de verre et mes cires vermeilles,
Un chant plein de lumière et de fraternité!

— Charles Baudelaire

Scan 5


Scan 6


Scan 7


Scan 8




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