Learn How to Be Cassandre in Your Own Home

With this handy oblong booklet from Art Instruction Inc. you too can become a Commercial Artist and Designer. This is Division 10 on color. “All the world loves color,” say the Art Instruction masters. “To use it well and properly should be the aim of every student. … Above all, be aware of color. It is all around you. Everywhere there is light there will be color, since the two are inseparable.”

And to advance the study, the masters present advertising illos and posters by the best. Who wouldn’t want to learn the way A.M. Cassandre (second from top) mixed his hues. Here are some of the better examples.

 

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PRINTNVASmall

PRINT’s Summer 2015 Issue: Out Now!

The New Visual Artists are here! In this issue, meet our 2015 class of 15 brilliant creatives under 30. These carefully selected designers are on the scene making the most cutting-edge work today—and as many of our previous NVAs, they may go on to become tomorrow’s design leaders. Why not get to know them now? Check the full issue out here.

 

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