I confess that I learned just about everything I know about how to design from crappy ads in pulp magazines, including the ones below. The very first chance I had to design a publication I used these lessons without a hint of irony. No winks! No nods! Just copied the format, used Addressograph gothic typefaces and cut out veloxes with an XActo. Before ever laying eyes on an Art Directors Club annual, this is what I thought graphic design should be. It was easy enough. It was bold and clear. And it suited my aesthetic inclinations (or lack thereof).
For those of you who miss the days when typography was purely functional and graphic composition was no-nonsense, here are some choice examples of pulp virtuosity.
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- A look at the rebranding of an old industry made anew: marijuana
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