Lucian Bernhard’s Creativ Spllng

Designers are always fiddling with making the Roman alphabet easier to navigate. Herbert Bayer’s Universal Alphabet and Bradbury Thompson’s Alphabet 26 (a monoalphabet) are just a few examples. Also in that arena you’ll find a lesser-known attempt by the master of graphic simplicity, Lucian Bernhard. In 1963 he developed “a practical design for a spelling system which will expedite the teaching of reading” in English, the language that he had difficulty adapting to.

 

bernhard splling013 bernhard splling012

 

The Bernhard approach, wrote Printing Magazine, “represents only a start toward a logical solution.” Bernhard was terribly serious about his “Bernhard Fonotyp” method, especially for immigrants to the U.S. He also took it to witty extremes. This is his way to show that the vagaries of the English language for the immigrant reader is “akin the Chinese, in that our words must be memorized to be pronounced, for their spelling is not guide at all.”

Below are some samples of Bernhard’s system, which predictably (since we in the U.S. cannot even master the metric system) did not go far.

 

bernhard splling010 bernhard splling011 bernhard splling014 bernhard splling015 bernhard splling016 bernhard splling017 bernhard splling018 bernhard splling019 bernhard splling020 bernhard splling021 bernhard splling022

 

 


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