Donald Trump would have us believe it’s his way or the highway … and the highway out of the United States into Mexico is exactly his way out of all our existential woes. If he were to go back to where his family originated, Germany, he’d be faced with a much larger refugee crisis.
Mexico has always been a neighbor with a two-way street. We’ve embraced them and they, in turn, have extended a hand to our ex-pats and waves of touristas. In the 1930s, when this travel brochure was published, Mexico was a new horizon, a destination for delight and adventure.
The Mexican Travel Board’s job was to entice more travelers from the U.S., and it did so through stylized graphic design and typography, among other methods. Here’s a sampling of art, design and words:
Do you design your own typefaces? Have you created stunning type-centric design work? Have you produced a gorgeous handlettered project? If so, we want to see your work. All too often, typeface designs, typographic designs and handlettering get overlooked in competitions—which is why Print developed a competition that gives the artforms their full due and recognizes the best designers in each category. Enter Print’s Typography & Lettering Awards today.
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About Steven HellerSteven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →