More Sign Language

George Steere, the proprietor of “Sign Letters,” stated his terms were “net cash,” “no discount” for his white enameled, wood, glass, brass and paper letters for window signs. Nor was there any allowance for breakage in transportation: “All goods carefully packed and shipped at purchaser’s risk,” he wrote.

signs001

 

Steere also wrote, “Since the first introduction of Sign Letters for window use (about 1882 in Chicago), their rapid increase in public use has furnished the most conclusive proof of their popularity and desirability.” He notes that the “unending variety of style and material affords unlimited choice, and places the price within the reach of all.”

In addition to signs, Mr. Steere provided his clientele—painters, draughtsmen, designers, etc.—with skill-enhancing books on Carriage Painting, Glass Embossing, Gilding, Graining and Marbling, and Scroll work. And materials, too: camel hair pencils, frosting, luminous paint, pearl and smalts. Ahhh, those were the pre-neo-plastic letter days.

 

 

signs002

 

signs003

 

signs004

 

signs005

 

signs006

 

signs007

 

signs008

 

signs009

 

signs010

 

signs011

 

signs012

 


Do you design your own typefaces? Have you created stunning type-centric design work? Have you produced a gorgeous handlettered project? If so, we want to see your work. All too often, typeface designs, typographic designs and handlettering get overlooked in competitions—which is why Print developed a competition that gives the artforms their full due and recognizes the best designers in each category. Enter Print’s Typography & Lettering Awards today.

Print

COMMENT