Going Dutch

1933’s Chicago World’s Fair—”The Century of Progress”—brought together many of America’s most trusted brands for a look at past, present and future. The Old Dutch Cleanser brand, with its hooded, faceless dirt-chasing charwoman (or girl), had a  significant presence, if only with the booklet you see below. What better way to say cleanliness than with white-on-white shadow lettering. And what better way to instill a sense of clean than to show that it’s been something humans have been trying to achieve since the Vikings. cleanser002 cleanser001 cleanser003 cleanser004 cleanser005 cleanser006

 

Print’s Regional Design Annual 2015: Early bird registration ends Feb. 27!
The 2015 Regional Design Annual is now open. Don’t miss your chance to have your work reviewed by the best minds in design today and to be spotlighted in our most popular issue of the year—the industry’s most prestigious and well-respected annual.

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