Pharma Mexico is Surreal

Some of the most startling surrealist commercial art was (and is) produced for drug companies. Drugs are hard to sell on their prescriptive merits alone and governments restrict the look of much drug packaging to bland. So promotions, like these late 1940s postcards, contained surreal illustration to give the mood rather than the substance of the medications being promoted. Quite effective too.

These were done for the Mexican pharmaceutical industry, which is no different from the French or American or British. Surrealism was (and is) the drug art of choice.

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