Winning the Postwar Marketshare

One of the “Rewards of Victory” against the Axis during World War II was a resounding bounce in the economy, and especially advertising. During the war most industrial advertisers had nothing to sell other than their brand. What they did to aid the war effort was revealed in institutional advertisements. But with the peace, the cats were out of the bag and by early 1946 selling was back in full swing.

Many of these postwar adverts for everything from boats to telephones pegged their messages to their wartime contributions. What these manufacturers learned from the war became a recurring theme for a short period before disappearing into the shadows. Here are a few of the postwar genre.

 

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