Precision Hand-Work

Before Photoshop, it took a lot of time and considerable skill to paint variations on a piece of graphic design. I have no idea who did these comps for Altes Beer, a Detroit-based brewery that produced lager from 1948–1954. It may have been an erstwhile designer or a student practicing his or her talents. But these entirely hand-drawn beer labels show a level of craft and precision we do not see too often today. I’d hire this letterer/designer in a second.

 

beer 6

beer 5beer 4 beer 3 beer 2 beer 1 beer


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