Reading is My Bag

Advertising is about reaching the public. Shopping bags are about carrying things. Put the two together and advertising uses the public to reach the public. Not a bad equation, especially when the advertising adds something to everyday existence. The current series of bags for Barnes & Noble does just that.

Chermayeff & Geismar & Haviv got the handle on how to encourage reading and save bags. Each one of the six in the series is a veritable illuminated book page for Moby-Dick, Alice In Wonderland, Wizard of Oz, Don Quixote, Romeo and Juliet and Tom Sawyer. Picture sitting on the bus with nothing to read, and somebody across from you has a B&N bag. The possibilities are infinite. The bags are beautiful.



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The Ultimate Guide to Color
In this collection of all things color, you’ll find thirteen resources for helping you rediscover inspiration and creativity in your work. From palette-building techniques to color theory, this kit will give you a comprehensive library of resources. Through the books and videos included, you’ll be able to take a look back through the major milestones in color history and then see how they affect current color communication and trends. Head over to Print’s online store to check it out.