Rules of the Road á Français

Well before the current wave of infographics, there was another way to get vital information into the users’ hands: infographics. Only it wasn’t called that. It just was. In some instances charts and graphs were de rigeur, other times a little more imagination was demanded. This piece for example:



Seemingly modest in scale and production, this little gem tells the user everything necessary for how to survive an auto trip vis a vis the signs (and rules) of the road. Yet unassuming as it might be, there is a strong concept here. Look at this diecut valise:



Those advertising artists back in the ’30s were pretty clever. When the valise is opened a foldout strip of panels takes the viewer on an information-packed journey through hill and dale, city and country, all the while explaining how road signs work. See for yourself how smart it is.


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