Shoes, Jam, Mosquitoes

Someday, someone will create a history of the world based exclusively on past and present advertisements. If that massive undertaking is ever seriously embraced, I hope the researchers will not forget the period of Dutch advertising design between the wars, when Holland exhibited as vibrant an advertising culture as the rest of Europe — and obviously using many of the same graphic idioms as the rest of Europe. Here are a few to enjoy:

dutch advertisingdutch 016  dutch 017

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