Show Card Lettering Oooh, La La!

Posted inThe Daily Heller
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Handlettering is back … but did it ever really go away? Sadly, it is not as essential as it once was before the computer, when show card lettering was a necessary art for earning a living. It was taught and learned by countless letterers around the globe. The examples below derive from a vintage portfolio (c. postwar 1940s) of a fairly skilled lettering student from Paris. Further information is unavailable, but it nonetheless is exciting to see the eye/hand coordination and stylistic chops of the anonymous artist.

Show Card Lettering portfolio of c. postwar
Show Card Lettering portfolio of c. postwar
Show Card Lettering portfolio of c. postwar
Show Card Lettering portfolio of c. postwar
Show Card Lettering portfolio of c. postwar
Show Card Lettering portfolio of c. postwar
Show Card Lettering portfolio of c. postwar
Show Card Lettering portfolio of c. postwar

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