Show Card Lettering Oooh, La La!

Handlettering is back … but did it ever really go away? Sadly, it is not as essential as it once was before the computer, when show card lettering was a necessary art for earning a living. It was taught and learned by countless letterers around the globe. The examples below derive from a vintage portfolio (c. postwar 1940s) of a fairly skilled lettering student from Paris. Further information is unavailable, but it nonetheless is exciting to see the eye/hand coordination and stylistic chops of the anonymous artist.

 

Scan 17 Scan 18 Scan 19 Scan 20 Scan 21 Scan 22 Scan 23 Scan 24

 

 


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2 thoughts on “Show Card Lettering Oooh, La La!

  1. CaBert

    Steve,
    Enjoy your articles daily, but wanted to let you know that there is still a place here in he US where hand lettering skills are still being taught. Los Angeles Trade Technical College, where I teach screen printing, has a series of classes that train student to be hand sign painters. The school was a part of the recently made movie on sign painting. The screen printing class is a part of the Sign Graphics Division of the school of Media and Visual Arts. So, hand lettering is still going well here on the West coast.

    Thanks,

    Bert Johnson

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