What’s fun about looking at old cigarette advertising is how guileless they were. Take this advertisement for Omar Cigarettes. The portrait of the gent on the links who’s played a “bully round” looks, well, like the epitome of an anti-tobacco message. The linkage between the headline “When a Cigarette Tastes Sweetest” and the wizened granddad is off the mark. This should be the “after” pic in a before smoking and after smoking for a dozen years scenario. Then there’s the copy: “omAROMAr spells aroma – the very name is redolent with aroma.” Dimes to dollars, I am almost certain that when aromatic Omar lost its market share the artist and copywriter lost their jobs.
Competition for Designers
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