The 1930s magazine More Business (which you can read about here) was produced by the printing industry to stimulate merchants and manufacturers to use letterpress for all their promotion needs, thereby triggering more business. The magazine was effective by using (teasing the readers with) some excellent cover artists (including Bradbury Thompson, who did the colorful toy soldiers) and covering niche themes that impacted the printing industry. The examples here address package and display design — and the virtue of redesign to make a musty product look timely.
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