Strange Adfellows

I was reading these vintage comic books the other day and realized this cognitive dissonance. The comics, which may be more adult than their targeted market of kids, each have advertisements that don’t seem to conform to the demographic.

Hey, comics lovers out there in Imprint-land, which reader of Fritzy Ritz or Fight comics do you think would order a girdle, test out kitchen knives or sample a anti-bacterial hair-preserver? Of course, they were all on “approval,” which doubtless meant that many teens and pre-teens ordered the booty, just because they could get it for free. Still, it makes one wonder about the mind of marketers, even in the 1930s.

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Additional Resource
For more articles by Steven Heller and the art of telling stories, pick up a copy of the current issue of Print, the Design and Storytelling issue.

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  1. These titles didn’t fit the young male mold that most comics fit into back then. The inclusion of these ads tells us who the publishers/advertisers thought was reading them, or SHOULD be reading them – women and older men. Content like this was more adult and newspaper comicSTRIP-like. It’s using a left-over approach from the adult “Pulp Magazine” mentality of marketing.