That’s a Lot of Shirt

Posted inThe Daily Heller
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Back in the smart, do-a-lot-with-a-little days of product promotion and branding, clothing company Phillips-Van Heusen produced this lovely little “A Short Shirt Tale” about how it raised its sales through a few smart ads in Business Week. Promotion just isn’t done this way any more.

Phillips-Van Heusen Shirt Tale record breaking tale
Phillips-Van Heusen Shirt Tale Adam needs a shirt
Phillips-Van Heusen Shirt Tale snake in the garden
Phillips-Van Heusen Shirt Tale history of shirts
Phillips-Van Heusen Short Shirt Tale
Phillips-Van Heusen Shirt Tale innovative product promotion
Phillips-Van Heusen Shirt Tale clever branding
Phillips-Van Heusen Shirt Tale success story
Phillips-Van Heusen Shirt Tale history
Phillips-Van Heusen Shirt Tale

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