German graphic designer Anton Stankowski (1906–1998) was a master of the minimal—and a pioneer of what was referred to as “constructive graphic art” that involved using photographic media. He was also a master of visual shorthand, with emphasis on logos, the minimalist Deutsche Bank, the Münchner Rückversicherungen, REWE and Olympic Congress Baden-Baden.
I recently found a long-lost file with a portfolio of ads he designed for Standard Elektrik Lorenz from his hometown, Stuttgart. Without showing a speaker or hi-fi component, Stankowski presents the full panoply of products that the company was known for. This was design-driven promotion with a conceptually raised bar.
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