The Last Sweets Catalog

This is a hard act to follow. The Sweets Catalog design system was developed in the 1950s by Ladislav Sutnar, who worked with Knud Lonberg-Holm. Together they devised a totally modern system of catalog design that involved striking covers and accessible information hierarchies that prefigure data viz today. That was history. In recent years, Sweets shed Sutnar’s overall structures, and in 2012 published the last print edition of their essential building product guide. They continue to produce mind-numbingly complex directories online.

In fact, looking at the online catalogs makes one wonder what Sutnar, whose graphic architecture prefigured the web, would do in this medium. But this is about the last print catolog and Misha Beletsky, who had the unenviable job of admirably rekindling the Sutnar spirit.

For those who don’t know, the red below is Sutnar, and the green approach is Beletsky.

Sutnar Sweets sutnar_scovill_01

Beletsky was brought in as a freelance art director by McGraw-Hill Professional to work with creative director William Taylor and designers Jason Scuderi and Chelsea Hunter. “My solution reinstated their famous logo designed by the modernist pioneer Ladislav Sutnar in 1939 as the keystone of the visual identity,” he told me.

 

d7ecc2cc2e2844c0a474a1f9bfdd8d19 9375c83b62793c3add0f09b7379eb198 bf78a083bfdc35ff4299a69fd0b94458-1 8645af205d6da6544908fd35df42d051-1 79a6ef045fb4f585d07af442fbd88344-1

 

 

Print’s Regional Design Annual 2015: Enter Today
The 2015 Regional Design Annual is now open! Don’t miss your chance to have your work reviewed by the best minds in design today and to be spotlighted in our most popular issue of the year—the industry’s most prestigious and well-respected annual.

 

 

COMMENT