The Original Pop: Art or Exercise?

Or, the art of exercise circa 1960.

A few months ago, I ran a Daily Heller on per inquiry adverts, which included the famous muscle-building ads by Charles Atlas. Today’s Daily Heller specimens are a shade more down and dirty, from an Atlas acolyte—”the Greatest Name in Bodybuilding”—Ben Rubhuhn at the American Bodybuilding Club (ABC) of Great Neck, N.Y.

The booklet below and its collateral material are a wonderful example of pulp typography, ham-fisted airbrushing and untutored layout. All together a beautiful cacophony of wretched design and stunning communication.

 

img002

 

img003

 

img005

 

img006

 

img007

 

img009

 

img010

 

img011

 

img012

 

img013

 

img014

 


Do you design your own typefaces? Are you passionate about type-centric design work? Have you produced an excellent handlettered project? If so, we want to see your work. All too often, typeface designs, typographic designs and handlettering get overlooked in competitions—which is why Print developed a competition that gives the artforms their full due and recognizes the best designers in each category. Enter Print’s Typography & Lettering Awards today.

Print

COMMENT