Three Italian Nameplates

Since newspapers were pulled or rolled off printing presses, the most integral graphic element has been the title or masthead. While recently picking through the surprisingly meager stacks of Italian ephemera in the flea markets, I came across a veritable history of masthead types, from the overly decorative, shadowed slab serif on the 1859 L’Omnibus, to the hard-edged, modern stencil sans serif of the 1938 Italian Fascist La Vittoria to the bold wood of 1947 postwar satiric L’Uomo Che Ride. The variations in style and form are clear but so is the ancient tradition of the newspaper masthead.

masts

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