“Made in America” and “America First” are Trump’s base-words. But Uncle Sam has long come to the aid of many retailers. When World War I started he was employed by many businesses to help sell merchandise and products. Buying American made things helped the war effort, as the advertisement published on the back cover of Life below evidences.
Life, America’s most popular humor magazine, turned on the patriotic faucets when the Great War began, first with ads like the one above; but there is something a little odd about the how the two children are giving the Roman salute to the soldiers parading with the flag before their stately balcony. Odd perhaps, but maybe only in the eyes of this beholder.