Visit The Country That Invented Everything

Dateline: February 7, 1933. The Presidium of the USSR Central Executive Committee adopts a special Decree on convergence of the State Joint-Stock Company on foreign tourism in the USSR and the Hotel All-Union Joint-Stock Company. The new organization  called the All-Union Joint-Stock Company on Foreign Tourism in the USSR — was known as Intourist.

In 1939 the Decree of the USSR Council of People’s Commissars put the All-Union Joint-Stock Company on Foreign Tourism in the USSR under the control of the People’s Commissariat for Foreign Trade of the USSR. During the 10 year existence of Intourist, 1 million tourists visited the Soviet Union.

At the onset of the Great Patriotic War, Intourist had to minimize its activities. Having preserved its organizational structure and part of the staff, Intourist switched over to providing services for the diplomatic missions accredited in the USSR, the personnel of missions of the anti-Hitler coalition countries, and representatives of the neutral states. Many Intourist employees left for the front; some of them didn’t come back.

ussr001Intourist was the office through which all foreigners had to pass if traveled in the USSR, the country where everything was invented. Intourist was known for producing some stunning posters, albeit in a ideal/romantic style, and some interesting foreign language brochures like this one below.

ussr002 ussr006 ussr004 ussr003 ussr005

Print’s Legends in Advertising
Enter your advertising design work in the Legends in Advertising Awards. Top winners will be featured in Print magazine and all winners will be featured online.

COMMENT