You’ve got to drool over the brand below. Monoprix, the Woolworth of France (though its French, so much better) has some of the finest house-brand packaging I’ve seen. The customer experience, as branding folk like to call it, is for me entirely enhanced by the carnival colors and poster typography.
Agency : Havas City Paris
Concept : Cleo Charuet
Creative Director : Florence Bellisson
Art Directors : Cleo Charuet, Arnaud Deroudilhe
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