Online Design Courses & Educational Resources

Find excerpts from online design courses at HOW Design University, recaps of our webcasts, design tutorials, educational videos and more.

Persuasive Advertising: Connotations & Associations

“Turn the mind toward,” or ad vertere, is the ideological cornerstone of advertising. Determining what visual communication will turn the target audience’s mind to believe in a brand or product requires specialized research into the consumer’s motivations and values. Specialized training in visual communication combined with the ability to execute a compelling visual is not a...

Honoré Daumier: The Michelangelo of Caricature

“There is a lot of Michelangelo in that fellow,” observed realist author and playwright Honoré Balzac in reference to Honoré Daumier. As one of the better-known artists of the French Realism Movement, which took place from 1840 to the late nineteenth century and was an era of artists who honed in on real life often...

Tips and Techniques for Adjusting Type in InDesign

Tactfully kerning letters to the appropriate places and ensuring that the lines of text are at the perfect leading size for easy legibility are tasks that we typography nerds revel in and get lost in. We obsess over the microscopic details of alignment and placement. Fortunately for us, InDesign has useful features to make...

Copyright Basics for Graphic Designers

Knowing your rights as a graphic designer when it comes to copyright laws is imperative. Not only does it protect you and your designs, but it also protects creativity for all artists. As a basic review of what copyright is and what it protects, we pulled this excerpt from HOW Design University’s Intellectual Property...

Negotiating Salary with Finesse: Tips from Lawyer Katie Lane

Negotiating your salary as a graphic designer can be cause for intense anxiety. Have you ever experienced this scenario? You’ve spent hours preparing for this important conversation with your employer and you think you’re ready. Then that ball of anxiety takes over as soon as the negotiation process begins and you end up stumbling uncertainly...

Tweak Your Management Style for the 21st Century Workforce

When eyeing the next upward move in your career, look to your former bosses for guidance. Talk to them. Evaluate them as a leader. While you’re analyzing them, you’ll discover that a particular set of characteristics comprise every leader that you admire. As I am taking the Management Fundamentals course on HOW Design University,...

6 Reasons Why Print Design Will Continue to Thrive

Roberto Blake will be speaking at HOW Design Live 2016. Register today to hear his presentation, “Cutting Through the Noise: Social Media for Creatives.” Believe it or not, the print industry does not need saving. If you’re a designer, this might surprise you. It’s likely you’ve heard many print professionals bemoaning the necessity of learning coding...

The Interaction Between the Brain Hemispheres While Drawing

Sketchpad, charcoals and pencils at the ready, I begin the first lesson in Figure Drawing. I knew to expect an overall review of figure proportions, but I did not expect to learn about the science behind drawing and how the brain works to deliver the sketches on paper. And I really didn’t expect to...

14 Reliable Data Sources for Creating Infographics

Visual messages are interpreted faster than textual ones at a mind-blowing rate of 60,000 times faster. Hence, infographics have quickly become a popular method for presenting detailed data. While infographics are beautiful and efficient, they hold a strong responsibility of providing accurate data. To assist designers in digging up reliable data, we listed some of...

Weekend Heller: Its Never Too Late

Its never too late to stay in the holiday spirit. Holiday cards keep that spirit alive. So, Shruti Swamy, program director of the Book Club of California, a 100-year-old (and counting!) San Francisco institution celebrating fine press, California literature and history, and the art of the book, told me about an exhibition on view...