Designers possess unique ways of thinking, and they have unique problem solving skills that are decidedly different than their more linear, analytical coworkers. This thinking style—sometimes referred to as "design thinking"—includes processes that consider business and audience needs, and allows for iteration and rapid development. Roger Martin, Dean of the Rotman School of Business,...
When approaching the ideation process for brand identity and logo design, one of the most crucial considerations is the typeface selection. What will be of the best use — serif, sans serif, decorative or script? A typeface infuses your design with emotion and meaning, defining your brand’s identity in every medium, from packaging and editorial...
In this excerpt from his online course, Dave Holston explains the 6 phases of a good brand building strategy.
Blogging tools such as WordPress and Drupal are wonderful resources for showcasing portfolios and hosting design business sites. For designers lacking web layout knowledge yet yearning to apply their distinctive creativity to their site’s design, HOW Design University offers an online Wireframing and Prototyping course. UX Design Methods: Wireframes and Prototypes delivers step-by-step instruction on building a website’s structure from...
Roberto Blake explains the ways print design can benefit you and your business—even if you specialize in digital design.
Want to learn how to make a product? Check out this product design checklist from Liz Long's new HOW U course to get started!
The Bauhaus school demanded mastery of multimedia design from their Masters, but few incorporated music, theater, and dance as astutely as Oskar Schlemmer.
Steven Heller discusses his path to becoming a "design writer," and proposes an essay challenge.
Barbs, beaks, brackets, bowls: Baffled by typography terms? You're not alone. Here, we break down the field's most essential definitions.
Steven Heller takes a trip to the Czech Republic and pays tribute to the Ladislav Sutnar Faculty of Design and Art at the University of West Bohemia.