Up Yours

Prostate cancer can be caught early. All it takes is a finger in the right direction. But saying so and showing where to go are two different things.

So, the Prostate Cancer Foundation in the Czech Republic asked Kirshenbaum Bond Senecal + Partners New York, USA to do their digital wizardry to make people get check-ups. The poster here developed by Co-Chief Creative Officers: Ed Brojerdi, Izzy DeBellis, Copywriter: Ash Tavassoli, Art Directors: Andreas Baumert, Danny Alvarez and Executive Director of Creative Technology: Matt Powell, puts the finger where it belongs and makes cautionary points. The political stylization, suggesting a Shepard Fairey approach, may raise eyebrows, but also may increase the cure rate too.

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