A Modernist of Note

Matthew Leibowitz (1918–1974), whose work was equal to, if also similar to, E. McKnight Kauffer, Lester Beall, Alvin Lustig, and Paul Rand, has been less known and celebrated. But his legacy as a designer is just as rich. He was the art director of the Philadelphia Advertising Agency before turning freelance. He was a design consultant for IBM, RCA Victor, Sharp and Dohme, Spalding, Container Corporation of America, General Electric, N. W. Ayer and Son, the International Red Cross, and others. Some of his best work was for Hamilton Paper and Caedmon Spoken Word Records (below).

Leibowitz was a virtuoso collagist, combining vintage images and type with contemporary colors and shapes. Many of the midcentury modern conventions were found in and helped codify the contemporary mannerism seen here.

(See yesterday Nightly Daily Heller on the BBC mini-series “Going Postal”.)

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