It Takes a Monkey

In the 1930s (and before and after) men who repaired the mammoth illuminated signs, known as spectaculars, that towered over places like Times Square were called “sign monkeys.” A term of endearment then, it is out of fashion now. Yet it does not diminish the dangerous work that these urban mountaineers (including window washers, bridge maintainers and other such laborers) must endure. Here is a film produced by Chevrolet that pays tribute to them. It is one thing to design something that humungous, another to make it work.

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  1. Wonderful film ! Interesting that they never mention where the sign is. It’s the sign that dominated the north end vista of Grant Park in Chicago until the Prudential Building was built in 1955. You can catch a glimpse or two of the Wrigley Building in the distance. The Jam Handy Organization – a Chicago/Midwest company -  made the film and also had a contract with GM to produce their sales films. . .