HOW Design Live speaker Johnny Earle founded multimillion-dollar, highly exclusive T-shirt brand Johnny Cupcakes as a “joke,” but it is no joke today. With some of the most excited, loyal customers always awaiting their next design, Johnny Cupcakes recently released a clothing collection titled “The Unordinary Creatures Collection.”
The collection includes 4 different designs: Cerberus, Minotaur, Gryffin, and Cyclops.
At this time, the cerberus design is running low, and the gryffin design is already sold out. Both of these designs feature the full Johnny Cupcakes logo, so perhaps that itself is an indicator of the love customers have for Johnny Cupcakes–and perhaps it’s also an indicator of their love of type.
What do you think? Are you as impressed by Johnny Cupcakes’ success and designs as we are?
Additional Resources:
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You can hear more from Johnny Earle aka Johnny Cupcakes, founder of Johnny Cupcakes, at HOW Design Live Online in his session “How to Start or Grow a Unique Biz, Passion or Idea with Little to No Start-Up Money.” Don’t miss this session for an inside look at how the wild success of Johnny Cupcakes reinforces the power of details, experience and loyalty. Through his inspiring, and certainly unpredictable journey, Johnny exudes the fundamental connection between the person and the brand. Johnny’s presentation provides comprehensive blueprints for getting any small business, passion or idea off the ground, while also expanding the way existing creators think.
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If you were a Big Ticket attendee at this year’s HOW Design Live please contact Lyn Menke lyn.menke@fwmedia.com to receive access to all conference videos.