Logo Prices Slashed

Anyone who watches a fair amount of television knows that there aren’t that many new ideas going around. It’s okay. Us TV-ophiles aren’t hard to please. After a long day at work, you have a beer, turn on the tube and try to suspend your disbelief for as long as you can. But just because we, the audience has checked out, doesn’t mean the networks have to.

Lately I’ve noticed a disturbing trend that defies even the most basic laws of the lazy creative mind. For such a wealthy and ostensibly competitive industry as American TV, you’d think one or two of the marketing folks would recognize when a logo they’ve approved for a new show looks EXACTLY like something else. That just came out. That same year. I mean, really, the sincerest form of flattery may be imitation but downright thievery (unless you’re in advertising of course) is just plain bad form.

I’m referring to the ubiquitous logo with the diagonal slash through it. Here are just a few examples, and I know I’ve seen more (if you have, too, send them in!). At least “Blade” makes some conceptual sense, but “The Glades”? Oh, and I included Gamer because it was such a bad movie it might as well have been a TV show.

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2 COMMENTS

  1. Certainly could be, but I did notice an awful lot of them all bunched up in the last year. And for very strange shows. If they were called “Slash”, or “The Cut” or “Tearing Apart” I might let it slide (oooh, “Slide”, another good one). But “The Glades”? I guess my point is it seems like a proven but simple solution that is being applied to too many ideas. Of course, I will keep looking.

  2. Yeah, but is this merely selective perception?

    It’s like when you’re buying a car, you start to see that car everyone on the road. That doesn’t mean the slash-effect isn’t being overly used on TV and movie logos, but perhaps you’re drawing more attention to it because it’s what was on your mind?