Entry Name: Voices for Freedom
Design Firm / Agency: Leo Burnett Iberia / Captive
Production Company: Captive
Leo Burnett‘s campaign for Amnesty International addresses the silencing of civil activists worldwide. The script was influenced strongly by Bhuddist and Tibetan proverbs which significantly inform the beliefs of the Tibetan people. The narrative involves many symbolic animals that are central to the Tibetan religion and lifestyle. The Yak, Tiger and antelope are all Buddhist prayer animals while the crane is a national symbol of China.
Emiliano Ponzi’s bold, textured illustrations employ repetition, a judicious use of line, and strong graphic compositions to define and communicate the concept at hand. His illustrations have appeared in advertising, magazines, books, newspapers and animations. His clients include The New York Times, Le Monde, Time, The Economist, Newsweek, United Airlines, Penguin books, Saatchi & Saatchi New York, and in Italy: La Repubblica, Feltrinelli, Il Sole 24 Ore, Mondadori, Triennale Design Museum.
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