Having been a big fan of comic books since I was a little kid, any books written about them and the industry itself has always grabbed my attention. The first book of ANY kind I ever specifically asked for was “The Great Comic Book Heroes” by Jules Feiffer (1965) and I still covet my original copy! Through the years I’ve added whatever I could find about comics to my library, but it seems that other than a few published works like “Comics And Their Creators” by Martin Sheridan (1942), “The Comics” by Coulton Waugh (1949), and the infamous “critique” of comic books, “Seduction Of The Innocent” by Fredric Wertham (1954), there were very few mainstream works published that were exclusively dedicated to the comics industry. We’d have to wait until the early-mid 1960’s (probably starting with White & Abel’s “The Funnies-An American Idiom” in 1963) to see any influx of titles.
But I’ve got three tasty magazine articles to add to this list of profiles that are not often mentioned when discussing comic strip and comic book history. I think they’re important because of the financial and graphic arts realms they’re geared to, and indicate that perhaps comics were not as overlooked a craft back then as I had always thought. . .
“The Funny Papers” by The Editors of Fortune Magazine
“Narrative Illustration: The Comics” by M.C. Gaines
Part one of a history and profile of comics and the comics industry, including two full color insert examples on newsprint of comicbook stories published by Gaines.
M.C.“Max”Gaines (father of William M. “Bill” Gaines, Mad Magazine and Educational Comics/E.C. publisher, ) can be considered the father of the modern comic book having created the first saddle-stitched, four color pamphlet printed on newsprint in 1933.
His “Funnies On Parade” and “Famous Funnies” reprinted newspaper strips and were distributed through/at newsstands for 10 cents an issue. He co-published All-American Publications with Jack Liebowitz starting in 1938, the future home of Green Lantern, Hawkman, and Wonder Woman. Gaines and Liebowitz with their All-American Publications, in tandem with Harry Donenfeld and his National Allied Publications and Detective Comics, would eventually form National Comics, the precursor to National Periodical Publications and DC Comics. Gaines sold his stake in All-American in 1944 and used the proceeds to create Educational Comics. (Whew ! . . .see below)
“Good Triumphs Over Evil – More About The Comics”
This is part two of the Gaines comic history story.
In this installment, Gaines treats us to a behind the scenes look at how comic books are actually produced. A “Wonder Woman” script and splash-page are presented in rough and cleaned up forms. There are also photographs showing the art department and printing presses.
(Rare behind the scenes examples of the various phases of production.)
I recently discovered that Gaines (always the “Marketeer”) evidently had these two articles reprinted and bound in a single pamphlet form and titled “Narrative Illustration/The Story Of The Comics”. There are very few of these known to exist but the Print Magazines have his articles in their original form and contain everything that’s in his reprinted pamphlet.
Unfortunately, Max Gaines was killed in a boating accident in 1947, but his then 25 year old son Bill took over E.C. and transformed it into a company gearing its publication themes (war, horror, and satire) more towards adults. (BTW – I heartily recommend researching Max Gaines and his contributions to the comic book backstory – it’s a story in itself !
(Thanks again for your help, Corrie Lebens !)