The Wonderful Color Wheel: Part 1

How many ways can you reshuffle the rainbow? Three, as a matter of fact, if modern color theory is to be believed: Pantone numbers for print designers and brand managers; hex, RGB, and CMYK values for web designers; and CIELAB and CIECAM02 color models for the scientific community. But while the science of color models is largely settled, all that rigorous theory still doesn’t quite squeeze out the sense of fallible humanity underpinning the history of the color wheel.

All it used to take was a load of brilliant chutzpah, a dogged sense of orderliness, and just a smidgen of actual science to impose your personal order over the color universe. This post and the next salute the color giants of centuries past and their often-fanciful, sometimes inaccurate, but always wildly rollicking wheels.

Slightly dotty in the science department but much-loved by generations of art historians and philosophers, Johann Wolfgang von Goethe’s Theory of Colours coincided with this wheel (left) he designed in 1810. In the book, Goethe rebutted Newton’s color-spectrum theory by imagining darkness not just as absence of light but as its own active force. As light struck dark, in Goethe’s view, their battle threw off observable sparks of color.

During the week, Goethe devoted himself to such legend-building stuff as inventing the Italian tour, discovering the human intermaxillary bone, and giving voice to Sturm und Drang and Weltliteratur. But Goethe spent his weekends breathing on glass panes, prodding chocolate-froth bubbles, and flapping his arms in broad daylight, then jotting down how colors changed in each observation. The resulting catalog is an impressive confluence of exhaustive scientific inquiry and pointillistic word-art.

But Goethe had quite a few predecessors, some more wedded to the wheel-shape in quantifying color than others. (It’s an oddly Germanic list, too, these would-be color scientists.) In 1686, Richard Waller’s “Table of Physiological Colors Both Mixt and Simple” offered a handy table for cross-referencing colors one might find in nature samples. If a shade didn’t match exactly, Waller explained, it was a simple matter to locate where on the table’s color-continuum that shade might fall:

The table format, as is obvious to us today, had serious limits primarily because of the vast number of shades that fell between the divisions in color in any table. Even vast catalogues like the Pantone-esque Viennese Color Collection or Complete Book of Samples of all Natural, Basic, and Combined Colors, compiled by Johann Ferdinand Ritter von Schönfeld, in 1794, couldn’t catalogue every single color – and comprehensive catalogues also tended to be huge, unwieldy and expensive.

In 1769, Jacob Christian Schäffer – a naturalist, inventor and German Evangelical superintendent of Regensburg – tackled this natural limitation of the table format in his own color system. He gave blue, red, and yellow pride of place in his hierarchy, explaining how these primary colors could be combined to create a multitude of shades in between:

Photograph © 2002 Board of Trustees, National Gallery of Art, Washington, D.C. via The Creation of Color in Eighteenth Century Europe by Sarah Lowengard

No wonder color scientists hewed back towards color wheels and other means of suggesting an infinite color continuum. [Image via] Ignaz Schiffermüller was a Viennese butterfly expert whose 1775 color wheel was designed to help him accurately identify the colors he encountered in nature studies:

The color wheel above rolled hard on the heels of Moses Harris’ 1766 model from the Natural Systems of Colors. This particularly fine specimen was the British entomologist’s attempt to explain the color interplay he saw in his own favorite kind of bugs, flies:

Although it would be some time before the color wheels concept finally took over, the notion of suggesting color relationships through smarter information design had taken root.

Go here for Part 2 and here for Part 3.


64 thoughts on “The Wonderful Color Wheel: Part 1

  1. Pingback: La armonía del color | La Casa de Juana

  2. Pingback: Antique Colour Charts | Kaleidoscope

  3. Pingback: Reshuffle The Rainbow «

  4. Pingback: color, an overview | midnight mind

  5. Pingback: Colour Wheel |

  6. Pingback: Fabulous Functions by Julie Lyford

  7. Pingback: History of the Color Wheel | Part 1 — Imprint-The Online Community for Graphic Designers | gallery of art by alice flynn

  8. Pingback: Vintage Hand Made Color Wheel | pixelFlyte's Blog

  9. Pingback: Color Theory «

  10. Pingback: Historical Color wheels | Tonick web Torino

  11. Pingback: Color Wheel Photo ♥ | Photography by Betty Elaine Color Wheel Photo ♥ | Everything ridiculous under the sun

  12. Pingback: Antique Colour Charts | Kaleidoscope

  13. Pingback: History of the Color Wheel |

  14. Pingback: Guest Palettes

  15. Pingback: Fascinating Versions of the Color Wheel | Perceive Media Group – Blog

  16. Jude Stewart

    One word, Vanda: oversight. (Or maybe the better word is “typo”.) Hex and RGB values are more useful to web designers, while CMYK and Pantone numbers are more on the print designer’s radar. Then again, distinctions like these are fast disappearing – lots of designers today work across print and web, often porting projects along with them. But your observation is technically correct – sorry about that.

  17. Pingback: Behind the Color Wheel…The history | A Chic Direction

  18. Pingback: Antiguas ruedas y cartas de color | Mundo Extraordinario

  19. Pingback: brief history of colour theory – little house

  20. Pingback: The Weekend Dish: Color Love | Apples & Onions

  21. Pingback: Fuzzysack | History of the Color Wheel

  22. Pingback: Twitted by mary_longshore

  23. Pingback: depinfographie - Site sur le DEP en infographie

  24. Pingback: Creative color palettes | Emily Papp

  25. Pingback: MMMmmm… | BANG BANG!

  26. allison

    i’m also interested in obtaining prints/posters of these. they’re so beautiful! please let me know when prints of these become available–would buy them in an instant. thanks!

  27. Pingback: Daily dose of (Meta)Trash, 7. October 2010 | Metatrash

  28. Pingback: Morning Linkage (Oct 7)

  29. Pingback: Orleans Paperie » The Wonderful Color Wheel

  30. Pingback: Ancient color wheel | blog | theideasketchpad®

  31. Pingback: History of the Color Wheel | We like that

  32. Pingback: History of the Color Wheel - Nerdcore

  33. Jude Stewart Post author

    In answer to Kim and Vicki, who wondered where you can buy posters of these images: I don’t know of any vendor right now providing that. However, smelling opportunity, I’ve floated the idea of posters based on these images as a product in Print’s MyDesignShop. Clearly, there’s demand out there, and we’d be glad to fill it if we can! Will report back here if and when there’s progress on that front.

  34. Pingback: Antique Color Wheels | Spicy Magazines

  35. Pingback: Twitted by nPresscreative

  36. Pingback: History of the Color Wheel «

  37. Pingback: creative inspiration | identity-focused design by heather parlato

  38. Pingback: Imprint-The Online Community for Graphic Designers | The Wonderful Color Wheel: Part 2

  39. Pingback: Make The Size Matter « e377

  40. Pingback: Twitted by LogosGuide

  41. Pingback: Twitted by ryvon

  42. Jude Stewart

    Glad you liked, Mookstar. It’s a little amazing for how long people have been trying to get a scientific handle on how colors relate. Personally I’m a sucker for scientific histories that trace the evolution of people’s hunches more than strictly accurate science, and this storyline definitely qualifies in that category.


  43. Pingback: Twitted by calxdesign

  44. Pingback: Four Design Links: July 15, 2010 -- BlogLESS: A Blog about Design Ethics