Design Specialties

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Designer of the Week: Tosh Hall

PRINT Designer of the Week Tosh Hall's eye for what makes a brand unique has helped him and his team to build unique branding around the world.

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It’s OK to Have Hives

Mark Randall, the founder of World Studio in NYC, Design Ignites Change and SVA's IMPACT!, is also a beekeeper and ice cream entrepreneur.

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Persuasive Advertising: Connotations & Associations

“Turn the mind toward,” or ad vertere, is the ideological cornerstone of advertising. Determining what visual communication will turn the target audience’s mind to believe in a brand or product requires specialized research into the consumer’s motivations and values. Specialized training in visual communication combined with the ability to execute a compelling visual is not a...

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Winning the Postwar Marketshare

One of the "Rewards of Victory" against the Axis during World War II was a resounding bounce in advertising. Here is a selection of postwar adverts.

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2015 AIGA Medalists: MoMA Design Curator Paola Antonelli

Each year, AIGA selects a series of designers and visual artists to present with the AIGA Medal. A truly distinguished honor, the medal is awarded to individuals in recognition of their exceptional achievements, services or other contributions to the field of design and visual communication.  “I think I’m very, very lucky. Without planning too much, I...