Design Theory

A Brief History of the Color Wheel

Rachel Olson offers this brief history of the color wheel in one of HOWU's newest courses: Color Theory for Designers. Gain a better understanding of color…

the 99U Conference

#99Uconf: 99% Perspiration, 100% Inspiration

Weeks before the June 7 opening of the #99Uconf, $1000 tickets were being scalped on Twitter. People sounded desperate to attend — at any price. I spent three packed days and evenings — making my way between the kickoff party at The Vine event space to the main conference site, Alice Tully Hall at...

On Confidence in Design

Johan Liedgren discusses the importance of confidence in design—overcoming insecurities, pandering and committee decisions.

On Design as Narrative Promise

Most design—arguably all of it—isn’t created to be the actual or final experience. It is instead an experience designed to direct us to another experience yet to come.

Riting Rite and Rong

Lucian Bernhard designed Fonotyp to be a practical typographic writing system to spell English words phonetically.