Design Thinking

What is design thinking? This creative approach has been deeply influential in the design world in recent years, leading to heated debate about the design thinking process, both pro and con. Imprint has provided a online forum to explore graphic design thinking as it is put into practice with clients and within companies—essential reading for today’s designers, art directors, and design leaders.

Weekend Heller: TDC’s 1957 Stellar Lineup

Ask any designer (well, any designer that I have spoken to) and they agree that the TDC annuals are the best. They are also among the precious few still publishing printed books. But when TDC started giving out awards for Typographic Design Excellence in 1954 the documentation was a pamphlet. According to TDC Carol...

No Limit On Sketches For The Limited

Paul Rand said he would only show the client one logo idea. Although he always had a few up his sleeve. In fact, he admitted that he often did sketches whether he got the job or not. In 1988 he worked on a word mark for The Limited and logo for TLC Group, a...

Deleted By Fascists, Now Undeleted by Design

Vuk Ćosić is a Slovenian contemporary artist associated with the net. art movement commemorates the Jews murdered during the Holocaust in Ljubljana. The project is called “Undeleted” uses photos of residents of the Slovenian capital that have been reconstituted as concrete poetics with Hebrew letter forms. He created their faces by combining faces with...

Card Speak

Back in the day when airplane travel offered more amenities, Northwest Orient provided its passengers a unique service. “Cards That Talk” is a playing card deck that has 53 useful English phrases and their Japanese, Korean and Chinese translations. “Just show the card with the phrase you wish to say . . .  and...

Happiness is a Cool Lavender Gun

Have you ever seen such a pretty gun? The Pico series by Baretta, the famous weapons manufacturer, the online catalog notes is the thinnest .380 automatic made…”by a full millimeter…the snag-free Pico’s slide and frame is a true 18 mm at thier widest point. The grip frame, sights, and caliber (go from a .380...

When Progress Propagates Like Yeast

In 1948, designer, typographer and illustrator Thomas Maitland Cleland gave a talk on the nature of "'Progress' in the Graphic Arts." Here, Heller reproduces the printed version as an example of design criticism before the age of design criticism.