Design Thinking

What is design thinking? This creative approach has been deeply influential in the design world in recent years, leading to heated debate about the design thinking process, both pro and con. Imprint has provided a online forum to explore graphic design thinking as it is put into practice with clients and within companies—essential reading for today’s designers, art directors, and design leaders.

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On Design as Narrative Promise

Most design—arguably all of it—isn’t created to be the actual or final experience. It is instead an experience designed to direct us to another experience yet to come.

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The Fine Art of Milton Glaser

Two concurrent exhibits at the Binghamton University Art Museum feature the fine art of design icon Milton Glaser.

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Pulping Bodoni

Pulp is the "quarterly journal of people and paper," published for customers and clients of the Italian paper company Fedrigoni.

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Trumped-Up Tweets

Kenzo Mayama Kramarz's "The First One Hundred Tweets" is one of the flurry of Trump-related responses interpreting and commenting on the character's characters.

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Designing The Feeling of Fast

As our attraction to designing “fast” extends from physical products to digital brand experiences, the perception of speed sits at the center of strategy.

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Riting Rite and Rong

Lucian Bernhard designed Fonotyp to be a practical typographic writing system to spell English words phonetically.