Design Thinking

What is design thinking? This creative approach has been deeply influential in the design world in recent years, leading to heated debate about the design thinking process, both pro and con. Imprint has provided a online forum to explore graphic design thinking as it is put into practice with clients and within companies—essential reading for today’s designers, art directors, and design leaders.


When Adverts Were Earnest

In the early 1920s American products were either nondescript or laden with ornament to camouflage a mass-market look. Although mass production was the foundation on which the modern American economy was built, many cultural critics felt that items coming off the assembly line lacked good taste. American industrialists, who could easily afford to aesthetically...


Virgin’s Sex Pistols

Welcome to a punk's worst nightmare. Yesterday, Bloomberg reported that Sex Pistols album cover art now adorns Richard Branson's Virgin MasterCards.

The Bottle’s the Thing: The Branding Evolution of Soda Pop

My fascination with brand design started with the soda-pop realm. I’d always loved leafing through old magazines and usually paid more attention to the advertising in them than the articles. Because my father had a collection of Life magazines beginning with the first issue in 1936 and continuing through the World War II years,...