Design Thinking

What is design thinking? This creative approach has been deeply influential in the design world in recent years, leading to heated debate about the design thinking process, both pro and con. Imprint has provided a online forum to explore graphic design thinking as it is put into practice with clients and within companies—essential reading for today’s designers, art directors, and design leaders.

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Riting Rite and Rong

Lucian Bernhard designed Fonotyp to be a practical typographic writing system to spell English words phonetically.

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Up With the Underground

Roger van den Bergh of Onoma LLC, an identity and media design firm in New York City, gave himself a painstaking challenge: Design a new MTA Subway map for the city.