Design Tutorials

Print is proud to offer a series of interactive, live webcasts (Design webcasts) by the brightest minds in design, delivered to your desktop. Check back often for new events!

If you missed an earlier event or will you not be able to tune in for an upcoming webcast – no problem. Access what you missed by visiting the on demand archives in our official online store –

5 Secrets to Launching a Creative Business

There are many things that hold creative professionals back from the success they want, but far too many of them never even take the first step in that journey. In this webcast we’ll be looking at those barriers to a successful launch of a Creative Business and address the issues that hold creatives back from turning their passion into profits. Whether you’re a Designer, Photographer, Writer or Video Producer, this session can help you move forward with confidence that you can have the success you’ve been trying to create for yourself. You just have to ask yourself, are you ready to launch?

In 5 Secrets to Launching a Creative Business, you’ll learn:

          • Secret 1: Finding Your Passion and Making it Profitable
          • Secret 2: Money is Commitment
          • Secret 3: Knowing Your Values and Your Value
          • Secret 4: Cash-flow and Consistency
          • Secret 5: Marketing and Momentum

Date: January 28
Time: 1 p.m. ET
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How to Make $20k to $50k on Your Next Branding Project

For years, you’ve probably been neglecting a key area of business that could be bringing a significant stream of income into your business. You may have thought you had it covered by calling your logo design and identity packages “branding.” But it’s so much more than that.

True strategic branding consists of additional elements that clients will pay a lot for – and there’s a good chance you’re not offering them. As a designer, YOU are the perfect person to be guiding your clients through these elements, adding big dollars to your bottom line.

In this new webinar in our series on developing branding to build your business, veteran-branding experts Marcia Hoeck and Ed Roach will explore the basic concepts of adding strategic branding to your firm’s offerings, and how to attract the right clients to this profitable positioning.

In How to Make $20k to $50k on Your Next Branding Project, you’ll learn:

          • How to talk to your clients about what makes branding work (and how it can help them grab more of their market share)
          • The ROI (Return On Investment) of branding
          • How people buy (including your clients and their customers)
          • How to identify branding opportunities
          • How to successfully have the branding conversation (so it’s interesting and attractive to prospective clients, without sounding salesy)
          • What to do after you’ve sold it

Date: February 6
Time: 1 p.m. ET
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How to Fall Back in Love with Your Marketing Job

Feel like you’re in a love-hate relationship with your job? You’re not the only one.

We marketers and creative types got into our industries for the chance to become one of The Greats — the one who came up with “Got Milk?” and the ubiquitous swoosh, the Don Draper of our time.

Instead, we wound up sitting in endless project status meetings, working overtime, and toiling invisibly in our departments.

You don’t need a new job in 2015; you just need to fall back in love with your current one. Kick the grind to the curb with these swoon-worthy tips:

      • Stop working too much with too little
      • Tell people (nicely) to stop it with the post-its
      • Get recognized for the outstanding work you do

Date: February 10
Time: 1 p.m. ET
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The Future of Web Design

This webcast with Christopher Butler will put you ahead of the trends in web design so that you can position yourself for success. It’s time we reframed our entire concept of web development. First, in terms of widening the scope of what websites do today and second, in terms of understanding what web development as a discipline is becoming. Sophisticated web development is no longer about creating discreet applications, but doing information logistics.

In this webcast, Christopher will explore the history and trajectory of web design and development and offer a glimpse of things to come.

In The Future of Web Design, you’ll learn:

      • Front-end design techniques are stabilizing and are headed toward commoditization
      • As web platforms become more complex, the use of APIs is becoming more central to web development.
      • This session will cover how designers can position themselves around the change./li>

Date: February 18
Time: 1 p.m. ET
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5 Things Print Designers Need to Know about Designing for the Web

These days, more and more print designers are branching out into web design to broaden their professional horizons. In this workshop, we’ll cover some of the design challenges you’ll encounter with your transition into the web.

Things you’ll learn:

          • Hosted Fonts
          • Best methods for designing for different device sizes
          • Designing to a grid
          • Best practices for export/save optimized content for the web
          • Working with SVG, icon fonts, and more

Date: Feb. 24
Time: 1 p.m. ET
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5 Client Centric Web Design

Do you find working with clients a challenge? Do you have a hard time convincing them of your ideas and keeping them happy? Do you believe that building a website would be much easier if clients stopped interfering?

This 1-hour webcast proposes a different model for building websites, one where the web designer and client work in a collaborative relationship. Where the client is at the heart of the process. After watching this webcast you will build better sites, projects will be more satisfying and clients will be happier.

In Client Centric Web Design, you’ll learn:

          • How to gain the respect of you clients and be treated as an expert.
          • How to improve the way you communicate with your clients.
          • How to save time and money by educating clients about best practice.
          • How to successfully collaborate with your clients.
          • How to gather feedback from clients that helps rather than hinders the design process.

Date: Feb. 26
Time: 1 p.m. ET
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3 Lessons All-Star Marketers Stole from Athletes

Marketers don’t rise to the top by relying on luck, just like athletes don’t become all-stars by relying on natural talent. It takes mastering the fundamentals to become truly elite at your profession.

Join this webinar to learn:

      • Why 100% effort doesn’t equal 100% productivity
      • What the best fuel is for increased creativity on your team
      • How to justify all-star budgets and resources for your creative team

Date: Mar. 3
Time: 1 p.m. ET
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Design Catalyst

Find out how you can balance both the craft of design and how design processes fit into the big picture in this Design Webcast with Matthew Muñoz.

Matthew will delve into questions like: Why can a designer serve as a catalyst for broader impact? How do we bring a design mindset to organizational opportunities and wicked problems? Why is a design-driven approach useful to aligning interests, uncovering mindsets, and creating common ground? How do we create a space where people can focus on forming the future with intent?

In Design Catalyst, you’ll learn:

      • Explore key areas of the design thinking process.
      • Discover a broader role designers can and should play.
      • Find out how to bring diverse groups of people together into a creative space.

Date: Mar. 12
Time: 1 p.m. ET
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“Design Funny: A Graphic Designer’s Guide to Humor” written and illustrated by Heather Bradley

It’s time to stop taking graphic design so seriously.

All-natural, free-range and gluten-free, Design Funny: A Graphic Designer’s Guide to Humor is an entertaining yet practical guide to the lighter side of the design profession. Inside you’ll find inspiration, advice and visual gags from comedy juggernauts The Onion, Comedy Central, Funny Or Die, MAD magazine, JibJab, Cheezburger, as well as dozens of top creative agencies, talented freelance designers and professional comedians. But wait, there’s more! You’ll also get…

              • 300 witty images
              • 175 contributing designers
              • 42 ways to design funny
              • 10 quizzes to reveal your sense of humor
              • 6 serious reasons to pitch funny
              • 0 bullshit*

Discover how you can use 42 principles of comedy to transform your visual communication from ho-hum to ha-ha. Find out what your client or boss needs to hear in order to buy into your funny ideas. Learn astonishing facts about design and humor theory from science, psychology and history. Whether you’re an aspiring designer, design expert or just like funny pictures, you’ll get a kick out of seeing the method behind the madness of designing funny.

* May contain trace amounts of bullshit as deemed unavoidable by the design profession.

Date: Mar. 18
Time: 1 p.m. ET
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