Print is proud to offer a series of interactive, live webinars (Design Tutorials) by the brightest minds in design, delivered to your desktop. Check back often for new events!
If you missed an earlier event or will you not be able to tune in for an upcoming tutorial – no problem. Access what you missed by visiting the on demand archives in our official online store – MyDesignShop.com. To view all design tutorials Print has to offer, consider a subscription to our online video database – Design TV. You can preview any of these before you purchase a membership. As a member, you can watch any video anytime, anywhere, and as often as you want.
Create beautiful, readable web content with Typecast
Device loyalty and device dependence no longer exist. Today’s audiences will consume your content on whatever is nearby and turned on–often jumping between devices in close succession. This device indifference, the infinite contexts that bring people to you, and the proliferation of technology has made designing consistent web experiences more daunting than ever. But fear not. There’s a powerful ally at hand–Typography. By putting typography at the heart of our design process we can create beautiful, readable sites for any device or context. Our workshop will look at one well-known brand that successfully embraced RWD and type to set a new standard in their field. We’ll show you how to create a working typography prototype in the browser that’s semantic, readable, and easy to test with people and on devices. And as importantly, we’ll prove how speedy and satisfying it can be to work with web fonts.
Date: Monday, December 9
Time: 2 p.m. ET
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5 Ways Process Can Increase Your Creativity
Face it. Your day is filled with dozens of random, unsorted, and “emergency” work requests. They come to you via sticky notes, emails, IM’s, phone calls, or desk drop-by’s and, despite all the work they require, usually only accomplish one thing: depriving you of the time you need to be the creative genius you were hired to be.
We’ve been there. We understand your pain.
Attend this webinar and learn how Dave Lesue, Creative Director at AtTask, and his team have increased their creativity by:
- Standardizing work requests processes
- Setting work priorities that empower them to say “not yet”
- Improving team engagement through better, clearer context
- Increasing collaboration across multiple teams and stakeholders
- Safely sharing files with anyone, including outside vendors
Don’t miss this opportunity to learn actionable best practices you can use to increase your creativity without sacrificing your ability to deliver.
Date: Wednesday, December 11
Time: 11 a.m. ET
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Mobile web design trends (Virtual Book Signing)
In this free, one hour webinar author Patrick McNeil will give us an in-depth look at his latest book “The Mobile Web Designer’s Idea Book” with a focus on the current trends in mobile web design. Sure, Patrick will be telling us all about his book, and he hopes you will check it out – but this webinar is so much more than a sales pitch. He will share with you his favorite topics and chapters from the book, provide insights into where the industry is headed and of course he will cover a range of design trends that are impacting the way we design for the mobile web.
Date: Friday, December 13
Time: 3 p.m. ET
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Saboteurs and Saviors: Managing Creative Team Dynamics
In this live one-hour follow-up webinar to “Supercharge Your In-house Team,” Creative Director and HOW magazine contributor Ed Roberts will examine in more detail the effects collaborating with saboteurs and saviors have on creative team dynamics. He’ll delve deeper into the mastery of effective communication and conflict resolution skills needed to encourage saviors and shut down saboteurs. At the end of this one-hour webinar, you’ll learn how to inject more harmony and positive collaboration into your creative team.
Date: Tuesday, December 17
Time: 2 p.m. ET
The Rise of the In-House Agency
The in-house agency model was prompted in large part by corporate pressure to drive down the cost of advertising. Fast and cheap became the mantra of many internal creative teams. Over the last five years, however, there has been a marked change in this niche industry. In-house agencies have shifted from order takers to business partners, focused on broader challenges like how to expand their company’s digital footprint and how to integrate the global brand. In this session, representatives from the Association of National Advertisers (ANA) and In-House Agency Forum (IHAF) will review findings from their recent surveys revealing trends associated with the growth of the in-house model including advantages, disadvantages, costs, capabilities and the degree to which internal creative teams may be displacing external providers.
Who should attend:
Advertising and marketing executives and senior managers, including client-side marketers and leaders of functional teams within in-house agencies.
About the Presenters:
Group Executive Vice President
Association of National Advertisers (ANA)
Bill Duggan is Group Executive Vice President with the ANA, a national membership organization for client-side marketers. There he manages the association’s portfolio of marketing/media committees and associated conferences, and supports thought leadership including the development of recent ANA white papers, “The Rise of the In-House Agency,” “Elevating the Role of Marketing Procurement,” and “Media Rebates/Incentives Require Full Transparency.” Bill is also a regular contributor to the ANA Marketing Maestros blog, he oversees the ANA’s sponsorship program, and was executive editor of the custom publication, The Advertiser. Bill joined the ANA in 2000, bringing extensive agency-side experience including 16 years at Grey Advertising where he oversaw major accounts such as Canon U.S.A., Kraft Foods, SmithKline Beecham, and Sara Lee. Bill has also been an adjunct faculty member at New York University’s Stern School of Business, teaching advertising management at both the graduate and undergraduate levels.
Principal, Stiglin Consulting
Member, IHAF Board of Directors
Marta Stiglin is a seasoned professional, experienced at developing integrated business solutions for a variety of industries including consumer electronics, packaged goods, telecom, high-tech, financial services, healthcare and nonprofit. Her firm, Stiglin Consulting, partners with companies to advance their brand strategies as well as their management and organizational practices to increase their competitiveness in the marketplace. Prior to consulting, Marta oversaw the development of advertising and merchandising for the direct, retail and wholesale channels at Bose Corporation. Before Bose, she held management positions with two Boston-based ad agencies—serving as lead strategist on numerous blue-chip accounts. Marta is a current member and former chairman of the Board of Directors of IHAF, a national membership organization dedicated to the advancement of the in-house agency community. She is also a frequent instructor with the professional development division of the New England Ad Club and a guest speaker/session facilitator at a host of industry events.
Date: Wednesday, January 22
Time: 1 p.m. ET
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