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One Leg Leads to Another


The human leg has evolved continually over many eons, adapting from an underwater propeller to its current form. But on book covers and on film and theater posters, the leg has evolved very little. In fact, the “A-Frame,” a cutoff-torso-spread-leg framing device, is the most frequently copied trope ever used. From steamy paperbacks designed in the ’40s (Pamela’s Sweet Agony), hardly a year has gone by without at least one ham-fisted advertisement using this perspective. The earliest known uses were 19th-century engravings that showed spread-legged, Simon Legree–type slave masters lording over cowering victims. In Westerns, the quintessential showdown frames one duelist through the legs of the other, and mid-20th-century pulp magazine covers were known for their noir images of recoiling women seen through the legs of menacing men. Eventually, designers used the conceit to frame all manner of things, from retro musicals (Cry-Baby) to the James Bond flick For Your Eyes Only (plus the Austin Powers spoof Goldmember) and gritty, contemporary Westerns (3:10 to Yuma). STEVEN HELLER

For a slideshow of all the images on this page, click here.

GRID Evolution, June 2008: Pulp Fiction
Pulp fiction covers. Click here to see a slideshow of these covers or here for individual covers. GRID Evolution, June 2008: Movie Posters

Movie posters. Click here for a slideshow of these posters or here for individual posters.

GRID Evolution, June 2008: DVD Covers

DVD Covers. Click here for a slide show of these covers or here for individual covers.

GRID Evolution, June 2008: Advertisements

Advertisements. Click here for a slideshow of these ads or here to see individual ads.

GRID Evolution, June 2008: Western Novels

Western book covers. Click here to see a slideshow of these covers or here for individual covers.


GRID Evolution, June 2008: Comics

Comics. Click here for a slideshow of these comics or here for individual covers.

GRID Evolution, June 2008: Theatre Posters

Theater posters. Click here to see a slideshow of these posters or here for individual posters.

GRID Evolution, June 2008: Novels

Book covers. Click here to see a slideshow of these covers or here for individual covers.

GRID Evolution, June 2008: CD and Record Covers

Album covers. Click here to see a slideshow of the covers or here for individual covers.


GRID Evolution, June 2008: Magazine Covers

Magazine covers. Click here to see a slideshow of these covers or here for individual covers.

All images on this page courtesy of MIRKO ILIC, a New York-based graphic designer, illustrator, and co-author of graphic design books. Most recent books include The Design of Dissent, written with Milton Glaser, and The Anatomy of Design and Icons of Graphic Design, written with Steven Heller. He also teaches illustration at the School of Visual Arts.