Lou Danziger once offered these words of advice: “Work. Think. Feel.” Work: “No matter how brilliant, talented, exceptional and wonderful the student may be, without work there is nothing but potential and talk.” Think: “Design is a problem-solving activity. Thinking is the application of intelligence to arrive at the appropriate solution to the problem.”
Charles Coiner’s most impressive contributions are those in the realm of art directing fine artists. Pablo Picasso, Salvador Dali, Jean Carlu, Georges Roualt, Miguel Covarrubias, Edward Steichen, A.M. Cassandre and Georgia O’Keefe all contributed to ads for companies like Dole Pineapple, DeBeers, Boeing, and Container Corporation, thanks to Coiner.