SPECIAL EVENT UPDATE: Breakthrough Logo Design and Branding Success with
Dr. Bill Haig: May 13th. Bass was a mentor to Haig, providing him with insights and inspiration on engaging audiences through design, textures and animation.
In the 1960s, Haig worked with Saul Bass as his logo planning and account manager, working with all client logo accounts for many years.
Today would have been celebrated graphic designer Saul Bass’ 93rd birthday and to honor him, Google is pulling out all the stops. Touted as the “most elaborate” Google Doodle yet, the video plays off Bass’ iconic opening credit title sequences using sharp lines that transform into swirling vortex graphics.
Many cite his opening sequence of Otto Preminger’s The Man with the Golden Arm as his most important work, again using lines that morph into a twisted arm, a foreshadowing of what’s to come in the film. Bass worked with famed international directors in addition to Preminger – Alfred Hitchcock, Stanley Kubrick and Martin Scorsese – all worked with him on their films which included Goodfellas, Psycho, North by Northwest and Vertigo.
According to Fandor.com, “While working for Hollywood studios in the 1950s, Bass had noticed how moviegoers tended to linger in the lobby well past the beginning of a film, assuming they had time to purchase candy and soft drinks until the credits passed. Bass got the idea to integrate the titles with the story experience and set out to captivate an audience from the moment the curtain opened.”
Take some time to watch the 80 second video on Google. It may inspire you. It certainly connected with some of the world’s most talented directors.