The i(Pads) Have It

weatheriPad App Development
I love my iPad. It almost seems human to me, because it appears to anticipate my every need requiring me to do little more than think and move my finger.

I can shop, pay bills, write, search for information, send queries, download a book, download music, read a book, listen to music, find out what’s going on in the world, spy on a favorite celebrity’s location, find out why I have a pain in my leg, determine if I am dying of a little known disease, watch a movie and much, much more. It has become the center of my universe. And, people like me are open and willing to receiving information on my iPad, anytime, anywhere, as long as I don’t have to leave the couch.

In 2011, I attended a digital media conference and saw some of the work that The weather2Weather Channel was doing with their digital ads. For outdoor outfitters, REI, they had created an app that would cause an iPhone, iPad or Android to fog up with instructions for the user to “SLIDE FINGER TO BRUSH AWAY SNOW.” The ad would then reveal a lime colored puff jacket and a direct link to shop online at REI.

If you haven’t yet learned the basics of app design, take this opportunity to participate in our 3-FOR deals at MyDesign.com. Our OnDemand Tutorials are currently on sale for $29.99 per download, but for a limited time, buyers can purchase 3-FOR $50, a big savings since the tutorials originally range between $39 to $69 each!

designtablets-productThere are 3 OnDemand Tutorials that focus on iPad app development that are a great complement to one another. Designing for Tablets: Keeping up with Touch Technology OnDemand Design Tutorial is led by John Kilpatrick, former creative director of News Corps’ The Daily iPad app. This OnDemand Tutorial is worth the investment. Kilpatrick was the creative genius behind this subscription-based news app. It was highly anticipated; the cost was $39.99 annually, which Murdoch felt would encourage higher ad fees.

Murdoch had also spent an initial $30 million on the project that was costing $500,000 weekly. During the 2011 press conference, The Daily demonstrated the app’s 360 degree image technology, high-definition videos, a shuffle button for unread stories (up to 100 pages of new content would be produced daily), an audio button for a news anchor to read the stories to you and even the ability to record comments. The Daily launched in February 2011 and ended its run in December 2012, but the insight Kilpatrick brings in this tutorial into building power apps for the consumer market is unique and time well spent.

Brian Wood is a web developer, an Adobe-certified instructor in Acrobat X Pro, Illustrator CS5, Dreamweaver CS5, the author of 8 books including Illustrator CS6 Classroom in a Book, Adobe Muse Classroom in a mds_designingipads-500_1Book (published by Peachpit Press), and the author of numerous training DVDs including Muse, Dreamweaver, InDesign, Illustrator  and Acrobat 8, Acrobat 9, Acrobat forms, and more. He trains clients from all areas of business including: Nordstrom, REI, Boeing, Costco, DDB Seattle, Starbucks, Nintendo, NBBJ and many, many others. Yes, that means he can train you.

I have taken this course -  Designing for iPads with InDesign and Digital Publishing Suite OnDemand Design Tutorial – and I learned a lot.

The best part about the OnDemand Tutorials is that you can refer to them over and over, start and stop them and go back to specific places. I’m better at learning things from viewing them so tutorials work great for me and if you’re passionate and excited about creating for iPads, count this one as one of your 3-FOR — Designing for iPads with InDesign and Digital Publishing Suite OnDemand Design Tutorial.

scott-dadich-500_1Get your pencil out, for my final suggested 3-FOR Scott Dadich on Best Practices in Digital Magazine Publishing OnDemand Design Tutorial – WIRED’s recently promoted Editor-in-Chief delivers an informative tutorial drawing from his work, first as a young art director and then as an award-winning creative director for Wired.

I hope you get a chance to take advantage of these tutorials or others. There is a great selection. Interaction is the key to engagement and even if you aren’t currently creating these kinds of projects, I can assure you, it’s in your future.

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