A Little Insight into Magazines
In March, the President and CEO of The Association of Magazine Media (MPA), Mary Berner, gave some pretty insightful remarks at Swipe 2.0. In fact, she treated the audience to a pop quiz that set the stage for what is turning out to be a growth year for magazines. Let’s see if you have the right answers:
How many magazines have thrived for over 50 years?
A. 12 B. 35 C. 105 D. 338 million
Answer: C. 105
How many TV brands can claim the same thing? 9
What percentage of 18-34 year old social media users who also read magazines—follow a magazine editor or columnist on Twitter?
A. 56% B. 13% C. 45% D. 49%
Answer: A. 56%—and more than half have re-tweeted a magazine editor’s tweet, Berner added.
What percentage of consumers went to a digital newsstand in search of a specific magazine media brand?
A. 12% B. 22% C. 45% D. 79%
Answer: C. 79%, Berner added, “indicating [magazine] branded content is a destination purchase on digital newsstands.”
Print Magazine counts itself among that legendary 105 publications still influencing an industry for over 50 years. More than one-third of Print’s readership are owners, principals or partners of design firms. The average subscriber has more than 13 years of design-related experience, showing that highly-experienced creatives count on Print Magazine to deliver the information they need.
Are you a subscriber to Print Magazine? If you are, you’ve seen the extensive research that goes into every single issue. Nothing in business today is done without design, making it crucial to cover a diverse content mix.
From digital to typography, branding to sustainability, Print responds effectively to its veteran audience as well as those readers just beginning their design careers. Mobile apps, motion graphics, video games, web design, and animation are areas of design that continue to grow. Print covers the traditional and up-and-coming trends with reviews from top designers.
Print’s August issue includes The Ideas Issue + Future of Design and December’s Regional Design Annual double issue inspires our community! Subscribe now and you won’t miss a thing.
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