As any good designer knows, a strategic logo design forms the nucleus of a brand’s identity. As such, it requires substantial research and careful consideration to craft a meaningful logo design that exemplifies a brand’s mission and purpose.
The Strategic Logo Design Ultimate Collection can help you create thoughtful, impressive logo designs for any client or job. The resources in this collection teach you to step back and look at the logo as a part of the overall brand strategy to ensure that the logo you design will resonate with the audience and reinforce the brand message.
The collection include five resources from logo design experts to help you get started.
See What’s Inside the Strategic Logo Design Ultimate Collection
Packed with online education tools, audio sessions, videos and a book, the Strategic Logo Design Ultimate Collection is a comprehensive guide to creating successful logos.
In Dr. Bill Haig’s independent study course Breakthrough Logo Design and Branding Success, you’ll learn how to employ Saul Bass’ experience and teachings in your own logo designs. This will help you achieve what Haig, has coined “credibility-based logo design.” This work-at-your-own pace course teaches you how to create credible logo designs that will sell. The download contains approximately two weeks worth of learning materials.
Originally featured in HOW Magazine, “Inside Logo Design” is a PDF download that helps you to ensure that the logos you are designing are consistent with your brands and align with the overall brand strategies. Learn how to start your next logo design project on the right foot and see how other designers have tackled the logo projects they’re most proud of. In addition, you’ll also get some serious inspiration from 30 award-winning logos that stand out from the crowd.
Logo Design Love by David Airey
David Airey’s book Logo Design Love is an excellent resource for designers seeking to understand the mystery of logo design. Written in reader-friendly, concise language, this book gives a surprisingly clear explanation of the strategic logo design process, using a wide assortment of real-life examples to support his points. Anyone interested or involved in creating visual identities will find this book invaluable.
In this three-hour audio presentation from the 2013 HOW Design Live Conference, Von Glitschka and Stefan Mumaw discuss the various stages of logo development. They explore client contact, research, concept development, presentation, revisions, brand management and everything in between in great detail. To prompt interactivity, you—the audience—become the firm. You’ll have three hours to develop a brand/logo/identity for Glitschka and Mumaw, the “clients.”
In this OnDemand DesignCast, brand strategy expert Joe Duffy shares secrets for creating brand language that fits the personality of the brand. He’ll show you how to bring your brand (or your client’s brand) to life through innovative design applications. This designcast has been one of our most popular to date!
Purchased individually, these resources total $312.97, but you can get them for only $99 in the Strategic Logo Design Ultimate Collection from MyDesignShop.com—that’s 68 percent off! We only have a few of these collections left, so don’t wait!
Order your Strategic Logo Design Ultimate Collection today!