He was an illustrator, cartoonist, designer, puzzle creator and puppeteer. In 1928, the father of Macy’s Thanksgiving Day Parade balloons was commissioned by the department store to create a series of helium filled, rubberized silk animal balloons.
In 1952 Robert Kretschmer, former Display Manager of the Wilber Rogers and Ann Lewis Department Stores, wrote a book on “Window and Interior Display: The Principles of Visual Merchandizing.” Funnily, little has changed since then, even in this digital age. Window display design (and window dressers), or as he called them “the displayman,” is still highly valued in the marketing arena.
The now mythic Gastrotypograhicalassemblage (35 feet wide by 8.5 feet tall) three-dimensional mural designed by Lou Dorfsman with typography by Herb Lubalin and Tom Carnase was finished in 1966. In 2008, it was announced that The Culinary Institute of America in Hyde Park, New York, would restore and display it on their campus. I recently asked Stephan Hengst, CIA’s Marketing Director, to tell me more about the restoration and future for this Mid-Century Modern masterpiece.
Tom Davie produced a typography print titled “Sweepin’ Down the Plain,” created to aid in the tornado recovery effort currently taking place in Moore, Oklahoma. As a new professor of graphic design at The University of Oklahoma, he wrote me: “I was compelled to use my passion for type as way to help sustain awareness and funds for schools and relief organizations located in Moore and central Oklahoma.”