On this night before Thanksgiving eve, here’s a thought for a new parade balloon: Bibendum, a.k.a. Michelin Man, is the symbol of the Michelin tire company. Bibendum is one of the world’s oldest trademarks. OK, he’s not as popular a character as Snoopy or Ronald McDonald, but he’s made for the sky—the original inflatable. So, Macy’s (or whoever chooses the balloons), consider the MM, it would be a lift for many of us.