Time to Trade-In the Trade-Off?

By Jason Martin, Innovation Consultant, Idea Development Ever since reading Kevin Maney’s great book Trade-Off last year, his ideas around consumer behavior have been stuck in my head. His thesis is simple: a product’s market success is based on one …

Weapons of Mass Consumption

By Rony Zibara, Partner, Innovation Director Idea Development Our desire for new things and our obsession over new innovative products knows no bounds. Even as kids we have been enamored by all that was new, from the current GI Joe figure …

A Life's Work

By Criswell Lappin, Design Director I held a man’s life in my hands. It was red and blue with gold foil stamping. I was looking at the life of Gordon Felton, originally Gunter Fajgenbaum, as compiled by his son, information …

It Was All As Ephemeral As A Rainbow

By Faun Chapin, Head of Creative Development Since this is Fahrenheit 212’s first post with Imprint, we thought we’d share two innovations that made more than just an impression. They made us smile. The first is a project from a series …

New Traditions

I love single malt whisky. It’s not just the taste—it’s the whole experience: the history, the provenance, the brands, the semiotics, and the rituals. Uncorking a bottle of Balvenie, Laphroaig, or Dalwhinnie, pouring a dram into a heavy lead crystal …

Buckle Up: 3 In-Flight Safety Videos

There’s no doubt the glamorous heyday of jet travel has long since passed. Air travel today is a mind-numbing cocktail of delays, surcharges, and frustrations. Sure, there are aspects of the experience that airlines strive to make special—the serenity of …

Seeing Things for the First Time

One of the most intriguing aspects of photography as an art form is the inherent impact of technology—there’s a fundamental conversation between the photographer, the subject, and the way in which that subject is being captured. What defines photography is …

Balls on the Line

Every four years, the World Cup comes around, and every four years, two things happen with remarkable consistency. First, England instantly self-destructs and conspires to undermine every patriotic sentiment within me. And second, the world’s greatest footballers complain about the …