32 Beautiful/Bizarre Graphic Design Ads From the ’70s

So far, we’ve tracked the visual evolution of vintage printer and graphic design ads in Print magazine through the ’50s and the amazing ’60s. Here, we bring you the final* installment in our series: The ’70s.

(*Unless we should do the ’80s … but sometimes that seems like a door best left closed.)

 

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41mnIF521RLAdvertising Design and Typography by Alex W. White offers a comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are thoroughly discussed.


 

 

 

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— Zachary Petit (@ZacharyPetit) is the senior managing editor of Print.

 

 

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